These are the number of clicks to the website from Google organic search results per day for the last 16 months.

These are rankings for major keywords over the last year.

This is website visits, calls, directions You have gotten from the Google Business Listing over the past 6 months.

This is what the business listing ranks from each of the points on the map over the last four months for a search of  “employment lawyer”.  The number in the circle is where you rank from that position on the map.

These are the things that should be done based on the audit of my offsite foundational plan (things you need to do on websites you don’t own) that I will work on.

This is the list of items that can be done on a contunuing basis to improve your online presence. I am taking care of the technical items that must be done and other ones highlighted yellow.

• Get More Reviews – This is probably the one thing that could affect the number of leads you get from Google. It mostly affects your Maps listing, but that shows up sooner than anything on the search results.
• Home Page Practice Area Content – We could impact ranknigs if we wrote out a good amount of content on the home page about the Practice areas. See Lieser Skaff or Thrift McLemore.
• Google Ads Remarketing – image advertising to people who visit your website on other websites (like weather.com or tampabaytimes). Much like you see ads for shoes you were just looking at online for days after you left the site. It is widely acknowledged as the best value in all of digital marketing because you can target people who actually visited your website for “general” marketing prices. You can “remind” people about you for when they decide to call someone.
• More Content – Your blog posts are good. You could do them more often, and on specific topics you want to target. The practice area pages could also have more information. The most effective way to impress Google and AI is to publish content the web has never seen before, with more insights or information highly specific to your firm.
• More Backlinks – getting other websites to link to you increases your domain power and the value of all your pages leading you to rank higher. Here are some ways to increase your links
  • Join Chamber of Commerce – $400/yr. This is one of the most valueable, easily accessible links you can get because Google sees you have ties and commited to the local community, things they are looking for to determine ranking. Here is Lieser Skaff’s listing.
  • Take advantage of sponsorships. This is one of the most common ways to get links. If you sponsor a baseball team, they may have a website on which they have your name on the sponsors list with a link to printylawfirm.com
  • Get on more directories. Here is the list of the hundreds of attorney directories possible.
  • Review Link Building Questionairre to brainstorm for potential links.