The Best Long Term Digital Marketing Strategy for Local Businesses
At the dawn of the Internet age, […]
We believe that a digital marketing plan must be responsive to the changing marketplace.
At EyeQuest Digital, we help businesses maximize the impact of every dollar they spend on digital marketing. We use a vast array of services to create a plan that is unique to the needs of each customer and is structured to achieve their specific goals. The foundation of our success is our digital marketing master plan, which we have developed over the past 11 years of serving our customers.
We use the digital marketing master plan to evaluate every facet of a company’s current digital structure and determine the most important steps forward to achieve their goals. Key action items are categorized as either foundational (occurring once or infrequently) or periodic (occurring consistently). The frequency of the periodic actions is dependent on their importance.
Our master plan is continually updated as we learn new things about the ever-dynamic world of Google, websites and social networks. We apply this knowledge to each customer’s digital marketing plan every month. As a result, we develop strategies on a monthly basis to prioritize the key actions to be taken during this timeframe.
Utilizing his 15 years of sales experience, Pat founded EyeQuest Digital over a decade ago. He was naturally drawn to marketing consulting, a field that allowed him to utilize his business analytical, strategic selling and customer service skills to learn the industry, stay one step ahead of changing markets, and develop solid strategies for customer’s success. Over the course of his 15-year career, Pat sold medical equipment, paper and software to a wide variety of businesses and customer types. His background in business and sales helped him realize the best way to keep long lasting customers was to continually deliver high quality products and services.
Pat founded EyeQuest Digital on a philosophy of personalized service. Every customer is an individual, and he strives to develop unique, creative ways of transferring a business’s personality and competitive advantages to the Internet for maximum return on advertising investment.
Pat graduated from the University of Florida with a degree in finance and later completed a Masters in Health Administration program at the University of Alabama Birmingham.
Jackie Lou has been an integral member of the EyeQuest team for the last 6 years. Her primary responsibilities are tracking and implementing each customer’s monthly progress toward their digital marketing plan. Her ability to see the big picture while following through on a structured action plan allows her to provide exceptional service to our customers.
Jackie Lou earned her English degree in 2006. She is married and has a 10-year-old daughter. When not at her computer, she enjoys traveling and spending time at church.
EyeQuest Digital is a proud certified Google Partner. This certification gives us unique access to AdWords promotional offers, beta testing, industry insights, fresh takes on Internet marketing, and more. As Google states: “Being a partner means that Google trusts you, and your customers should, too.”
Our ongoing commitment to our customers is that we stay current on all new developments in digital marketing. In today’s rapidly changing market, you can count on us to stay up-to-date on industry standards and best practices, so you can focus on your core business without worrying about falling behind in the digital age. Trust your marketing to EyeQuest Digital to maximize your current opportunities and remain competitive for years to come.