Google, through its 2014 acquisition of artificial intelligence […]
Pay-Per-Click (PPC) campaigns are a blend of art and science. Every business, even those within the same industry and geographic market, should develop a campaign focused to take advantage of what they do best compared to competitors.
Learning the nuts and bolts of developing a Google Ads or Bing Ads campaign is relatively easy if you have the inclination and a lot of time to spend. Strategically using all the extensions, ad schedules, geographic targeting and demographic targeting for your company takes a global knowledge of all these featured along with a deep understanding of the business you are advertising. What are the strengths? What are the weaknesses? What products or services generate the most profit for that particular company?
The best way to learn about a business is to visit and dive in. We typically spend a day a business doing interviews with members of the team to find out what makes it tick. Then we can develop a preliminary strategy for a Pay-Per Click campaign. We also prefer to build the first stage of the campaign onsite so we can ask questions and they inevitably arise about what keywords or ad versions might work best.
As the campaign progresses, we can come in any time to review results and strategize over changes we can make to optimize results. We also provide video or Skype updates on a periodic basis reviewing results, trends, and proposed changes.
The most compelling reason to use Search Engine PPC is that potential customers are actively looking for you and you have complete control over which keywords you bid on, the geographic location of searchers you seek, and how much you spend. Our philosophy is to start with a small campaign focused on attracting customers you are most likely to convert into revenue. Once we establish success, we expand, confirming a continued positive return on investment.
Give us a call at 813-215-6386 for a free consultation regarding what we could do for your business.