EyeQuest Digital Blog

Internet Marketing in Terms for the Business Owner

January Digital Marketing Plan Update

Friday, February 5th, 2021 by Patrick Hogan in Digital Marketing Plan / 0 Comments Example of CAPTCHA on a Form

There were many small updates to the Master Digital Marketing Plan in January. Domain Registration Information When a domain is registered at a registrar such as GoDaddy, Network Solutions or Register.com, the company information is documented during the purchase. The domain owner’s basic information such as company name and address are available to find in […]

Accelerated Mobile, Mobile Static Header & Geotagged Images Added to DMP

Thursday, January 21st, 2021 by Patrick Hogan in Digital Marketing Plan, Local SEO / 0 Comments Mobile Static Header

Convert more mobile visitors into customers by implementing these additions to our master plan. Accelerated mobile platform loads your site lightning fast and the mobile static header keeps the phone number always within a thumb’s reach.

November DMP Update – Google FAQs, ADA Websites & Storytelling

Monday, December 7th, 2020 by Patrick Hogan in Digital Marketing Plan, Local SEO / 0 Comments

In this update to the Master Digital Marketing Plan, we discuss how small business has new opportunities on search results through Google’s FAQ feature and are at potential risk of a lawsuit for not having an ADA compliant website. In addition, we share the insights gained from a marketing concept that changes customer engagement through […]

External Factors That Influence Search Pay Per Click Ad Campaigns

Saturday, November 14th, 2020 by Patrick Hogan in Pay Per Click / 0 Comments External Factors in Pay Per Click Campaigns

If businesses are going to pay for traffic to their website site, it is imperative that they set up the campaign to utilize all possible features and strategies available within the advertising platforms to maximize the chances of a positive ROI. Google and Bing both offer sitelinks, call extension, structured snippets, and other features to […]

Oct 2019 DMP Update – Structured Reviews, Zoom Info & Eliminating Google+ Link

Saturday, October 31st, 2020 by Patrick Hogan in Digital Marketing Plan, Local SEO / 0 Comments Review Star Ratings Showing in Search Results

Structured Reviews As we all know by now, reviews are one of the most important factors in driving new customers to your business. In fact, 86% of consumers read reviews for local businesses, and 90% of those read at least one review before deciding to visit or use a business. They can be a huge […]

Every Business Should Run a Risk Free Pay-Per-Click Campaign

Tuesday, June 16th, 2020 by Patrick Hogan in Pay Per Click / 1 Comment

Can a TV station offer commercials to an air conditioning contractor that will only air in houses that have broken air conditioner in the middle of summer? Google and Bing can. Now you understand search engine pay-per-click marketing. You choose exactly the keywords (search terms) for which you would like to appear on the results […]

The Best Long Term Digital Marketing Strategy for Local Businesses

Saturday, August 24th, 2019 by Patrick Hogan in Local SEO, Pay Per Click, Popular Posts / 0 Comments Eye_Quest

At the dawn of the Internet age, savvy businesses easily gained a huge advantage over the lagging competition simply by creating a webpage and stuffing it with relevant keywords about their products and the cities in which they market. Opportunistic early pay-per-click customers of Google also enjoyed cheap clicks with a hefty return on investment. […]

Can Local Businesses Rank High in a City Outside Their Address?

Sunday, May 5th, 2019 by Patrick Hogan in Local SEO / 0 Comments Search results for "Tampa Electrician"

One of the most common goals for local companies in local search engine optimization is to rank high for all cities in their surrounding area. Unfortunately, it is extremely difficult to rank high in a city other than the one contained in the company’s address. Since the emergence of the Local Map section (Googles Business […]

EyeQuest Digital is Now a Google Partner; What Does That Mean?

Sunday, December 28th, 2014 by Patrick Hogan in Pay Per Click, Popular Posts / 0 Comments

EyeQuest Digital is excited to announce that we have become a Google Adwords Certified Partner. Google awards this accreditation only to companies who have met specific qualifications and are expected to find success with their pay-per-click advertising platforms. How We Became an Adwords Certified Partner All companies seeking this certification must meet three criteria and […]

Latest EyeQuest Digital Website Redesign Live

Saturday, April 19th, 2014 by Patrick Hogan in Design / 0 Comments

We are very proud to launch the redesign of grasslandshomes.com, website for Grasslands Homes, developers of the entire Oakbridge development at the Grasslands Country Club, an upscale golf course community of homes in Lakeland, Fl. We have consulted with them on an internet marketing strategy for about a year familiarizing ourselves with the business. We […]

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