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Internet Marketing in Terms for the Business Owner

External Factors Influence Search Pay Per Click Ad Campaigns

Wednesday, November 14th, 2018 by Patrick Hogan in Pay Per Click / 0 Comments External Factors in Pay Per Click Campaigns

If businesses are going to pay for traffic to their website site, it is imperative that they set up the campaign to utilize all possible features and strategies available within the advertising platforms to maximize the chances of a positive ROI.  Google and Bing both offer sitelinks, call extension, structured snippets, and other features to make […]

Can Local Businesses Rank High in a City Outside Their Address?

Saturday, May 5th, 2018 by Patrick Hogan in Local SEO / 0 Comments Search results for "Tampa Electrician"

One of the most common goals for local companies in local search engine optimization is to rank high for all cities in their surrounding area. Unfortunately, it is extremely difficult to rank high in a city other than the one contained in the company’s address. Since the emergence of the Local Map section (Googles Business […]

Every Business Should Run a Risk Free Pay-Per-Click Campaign

Friday, February 16th, 2018 by Patrick Hogan in Pay Per Click / 1 Comment

Can a TV station offer commercials to an air conditioning contractor that will only air in houses that have broken air conditioner in the middle of summer? Google and Bing can.  Now you understand search engine pay-per-click marketing. You choose exactly the keywords (search terms) for which you would like to appear on the results pages, then […]

The Best Long Term Digital Marketing Strategy for Local Businesses

Friday, November 24th, 2017 by Patrick Hogan in Local SEO, Pay Per Click, Popular Posts / 0 Comments Eye_Quest

At the dawn of the Internet age, savvy businesses easily gained a huge advantage over the lagging competition simply by creating a webpage and stuffing it with relevant keywords about their products and the cities in which they market. Opportunistic early pay-per-click customers of Google also enjoyed cheap clicks with a hefty return on investment. […]

EyeQuest Attends LocalUp 2015, the Leading Edge of Local Search Marketing

Sunday, May 24th, 2015 by Patrick Hogan in Local SEO, Popular Posts / 0 Comments

Google, through its 2014 acquisition of artificial intelligence company DeepMind, developed a system that learned to play Atari games better than any human.  They plan to eventually use the same system to think for us by not just offering search results, but also making our decisions for us based upon the information we requested.  Then it can […]

EyeQuest Digital is Now a Google Partner; What Does That Mean?

Sunday, December 28th, 2014 by Patrick Hogan in Pay Per Click, Popular Posts / 0 Comments

EyeQuest Digital is excited to announce that we have become a Google Adwords Certified Partner. Google awards this accreditation only to companies who have met specific qualifications and are expected to find success with their pay-per-click advertising platforms. How We Became an Adwords Certified Partner All companies seeking this certification must meet three criteria and […]

Latest EyeQuest Digital Website Redesign Live

Saturday, April 19th, 2014 by Patrick Hogan in Design / 0 Comments

We are very proud to launch the redesign of oakbrige.com, website for Oakbrige Realty, developers of the entire Oakbridge development at the Grasslands Country Club, an upscale golf course community of homes in Lakeland, Fl. We have consulted with them on internet marketing strategy for about a year familiarizing ourselves with the business. We decided […]

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