January Digital Marketing Plan Update

Friday, February 5th, 2021 by Patrick Hogan in Digital Marketing Plan / 0 Comments

There were many small updates to the Master Digital Marketing Plan in January.

Domain Registration Information

When a domain is registered at a registrar such as GoDaddy, Network Solutions or Register.com, the company information is documented during the purchase. The domain owner’s basic information such as company name and address are available to find in some places online, examples include whois.domaintools.com/ and GoDaddy/whois. Fewer domain information lookup sites are showing this information, most likely as an attempt to maintain privacy. However, the information is still found in some places, so it makes sense for that information to be correct. It should match the exact company name, address and phone number the company uses to conduct business, not the owner’s home address or a previous address. The information can be edited at the registrar used to purchase the domain. Google likes to see all your business’s correct information everywhere on the web, so it makes sense this would apply to the domain you use.

Here is the WHOIS information for eyequestdigital.com:

EyeQuest Digital WhoIs Information

Privacy Policy Page

Most sites these days use cookies for one reason or another or collect visitor information. Practically every company can benefit from Remarketing (advertising to people who visit your site on other sites, after they leave your site) and cookies are necessary for it. Almost all websites also have contact forms that collect names, email addresses or phone numbers. Even Google Analytics places cookies so, therefore, necessitates a privacy policy page. Policy pages should include:

  • Types of data collected
  • Ways the data is collected
  • What is being done with the data
  • How visitors can control their data
  • How the data is protected

The privacy page should have a clearly visible link to it from the footer of the website.

ReCAPTCHA on all Forms

Example of CAPTCHA on a FormWe have always set up some form of verification when spamny form submissions became a problem. We now implement a system on every form of every website we develop to stop it before it starts. For many years, CAPTCHA consisted of copying awkwardly written letters shown in a box in order to “verify” the submission was coming from a human. It was very confusing, sometimes requiring several attempts to successfully submit the form.

Today, we use ReCaptcha, a system introduced by Google. The only action for visitors to take is to click on a box that says “I am not a robot”. It is not 100% effective but does drastically limit the amount of spam.

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