Website Foundational (152 Items)
A great website forms the heart of an internet marketing strategy. All other digital marketing efforts are maximized with a proper conversion-optimized website. Click to see a summary of checkpoints we assess.
Offsite Foundational (283 Items)
Much of your online presence exists on web properties you don't own…whether you participate or not. This section reviews the setup on each of the most important properties.
Industry Directory Listing (39 Directories)
Attorneys and healthcare provider, as well as most other industries, have a unique set of directories tailored to their market. The claiming and comprehensive development of these listings send an important signal to both Google and potential patients or clients. They are also great places to obtain reviewshea.This example list is for attorneys.
Healthcare Industry Listings (61 Directories)
Home City Listings:
All cities or geographic regions have unique directory listings dedicated to the area. We research the top 10 in your area and assess your presence on every one. This example is for Tampa, FL.
Ongoing Actions (219 Items)
These are action items that can be done on a consistent periodic basis to improve a company's digital presence. Generally, companies who do these activities to a greater extent perform better than their competitors online. The benefit of each action varies by company so we note which ones you are currently doing, which ones you should be doing, and the importance of each.
Update New Items on this Digital Marketing Plan from Master DMP
Besides the site in general, the structure of every page counts. This section provides a list of up to 50 web pages, including error pages. Quality of content, title tags, and descriptions are noted for every page and summarized in the corresponding "Website Foundational" section.
Images can play an important role in sending ranking signals to Google. A comprehensive digital marketing effort including properly titled, named, and tagged images is important. In this analysis, we look at images on the top 50 pages
Although a decreasingly reliable way to determine overall online success, it is still beneficial to track relative rankings of major keywords for every company. We check rankings for your top 20 keywords in terms of Google organic ranking, Google Maps ranking, and your rank compared to competitors (disregarding directory listings).
Citations are mentions of a company's name, address or phone number on websites across the internet. These generally do not include a link back to the company's website. Although not as powerful as a link, citations still provide valuable ranking signals to Google, especially on website with relevant topics to your keywords or geographic locations.
Still the most important offsite ranking signal to Google, links from other websites to a company's website determine a large portion of a website's "power" to rank in search results. We analyze your company's links through the Google Search Console and your top 5 competitor's links using paid Subscription tools.
Reviews & Google Questions
The importance of reviews are evident from a conversion standpoint. A great review profile including many good reviews, a few bad ones, and well constructed responses can also help determine the importance of a company and, therefore, rank in the search engines for major keywords. We look at your reviews on the top 5 properties as well as the number with responses.
60% of searches are on phones. Google developed a coding system for your mobile website so it loads almost instantaneously on phones, called ACCELERATED MOBILE PLATFORM (AMP).
Learn 5 action items that take less than a few hours that could drastically improve your online presence.
"I didn't know if the company our franchisor hired was doing all the right things for our online marketing so we got the EyeQuest Audit. It found a few simple, major errors that immediately improved rankings for keywords in all locations"
"…The audit also included a list of actions that needed to be taken, which provided a fantastic roadmap for improvement…"
"When presented the balanced results, we were very relieved to discover that basic tasks were generally done well, but we also were presented with many ways to improve and increase our online leads."
At EyeQuest Digital, we know you want to be ahead of your competitors online to attract leads. You need to know where you stand currently and actions needed to get to the top. The problem is, you have to either learn all aspects of digital marketing yourself or trust someone else, which makes you feel incompetent to monitor the process. We believe business owners should have control over their digital marketing. We understand how impossible it is for someone running a business to keep up with everything involved, which is why we offer an independent third-party audit with your best interest as the top priority. Here is how we do it: 1) Help you give us access to needed information 2) Manually conduct our full audit. 3) Give you a list of actionable steps for you and your marketing team. In the meantime, download our ePaper, The 5 Easy Steps you Can’t Get Wrong. You can stop flying blind in digital marketing, get someone on your side, and create more profit from online customers.
We will email you the onboarding questionnaire with the information we need for a thorough investigation. Call to ask or include any questions you have.
We can help you fill out the Questionnaire.
The hard copy will be mailed to you as well as an electronic version and video.
5 ThingsYou Must Get Right Audit
Human Conducted 603 Point Audit
Put Your Audit Into Action
Call with any questions or if you would like to view a sample of a completed audit.