The Best Long Term Digital Marketing Strategy for Local Businesses
At the dawn of the Internet age, […]
Making it easy for people to find and interact with your business is key to its growth. We have found three new opportunities for our clients to reduce visitor frustrations when using a mobile device to view websites, keep the call to action prominent, and help people locate their companies. These resources also have the potential to increase Google rankings and click-throughs, which is why we have incorporated them into the Digital Marketing Master Plan & Audit.
Google partnered with developers to create a platform for websites viewed on any type of mobile device. In essence, when a website is AMP coded, Google captures and stores that code in their system, which allows it to almost immediately serve the page directly from the search results. Although this has been around for a while, it’s becoming more prevalent. In fact, 31 million domains use AMP today compared to only 1 million AMP domains two years ago.
At EyeQuest Digital, we’ve added AMP to the Digital Marketing Master Plan for two key reasons:
Over half of web searches take place on a phone, and more business realize that a mobile website is necessary to stay competitive. Today, most websites are mobile responsive. This means that someone viewing the page on a mobile device will see nearly the same thing as someone using a desktop computer, although the information has been restructured and rearranged for vertical rather than horizontal viewing. The site looks great on a mobile device but often the call to action is lost. This happens because viewers must scroll down through the site to see the content and then need to scroll back to the top to find the contact information.
This is where the Mobile Static Header comes into play. This header remains at the top of the screen regardless of how far down a viewer has scrolled. Now the call to action, whether it’s “Call us” or “Find Our Store,” is always visible, which increases the likelihood that site visitors will take action.
Geotagging is a process that embeds location-specific data into your website, most commonly by adding the information to photos or images. Doing this helps Google make the connection between the image and a physical location. With geotagging:
We will be incorporating these features into your master digital marketing plan and utilizing them to boost your Google rankings and increase your customer engagement.