3-Part Internet Marketing Plan

The EyeQuest Digital comprehensive list of best practices companies can employ to market their business in the digital arena. Very few businesses can use all elements. All industries differ in marketing dynamics and return varying results from each action on this list. A professional consultant is vital to determine which facets you need to prioritize for your business so you invest in the areas that will give you the highest return for your efforts.

Develop Company Website
A great website forms the heart of an internet marketing strategy. Include all these elements in your design to drive the most visitors and conversions. An effective website increases the return on all other marketing efforts. This part is foundational, meaning that it happens once.
Action Itemscarret-img
Establish Unique Value Proposition Next to Competition
What do you use to differentiate your company against competition? Is it Service? Is it your product quality? Do you give free estimates? Is it price? What do you say to your customers in person? Your website should relay the same message, incorporating those same points. You can then use the same selling strategy within the search results and any other digital advertising you do so prospects will experience a consistent message when they visit your site.
Content – Basic Pages
Home
About Us

The “About Us” page is usually treated as an afterthought on most websites. After looking at the analytic of so many sites, you would be surprised how many site visitors view the “About Us” page. Google also looks at this page in manual reviews.

Products/Services

Ideally you need a unique page for each product service that you provide. Each of these
pages serves as a landing page for paid search and also has a better chance of showing up in
the organic (free) search. Additionally, it allows you to make your sales pitch for that specific topic and the content will be a more relevant to whoever reads it.

Contact Us

Every website needs one.

Jobs/Careers Page

Google’s manual website rater guidelines state that a job/careers page is a sign of a “real” company.

  • Consistent Name, Address, Phone Number (NAP) – Exact same Name, Address and phone number used for the company across the web.
  • Email address or form
  • Google Map with Directions – If customers come to your place of business.
  • Phone navigation directions
  • Vcard – All information downloadable into visitor’s contact systems.
Case Studies/Projects, Before & After

Show visitors what you have done for others, then they will more readily believe you can do it for them.

Hours of Operation

Frequently on the footer on every page.

Unique Content for Locations or Geographic Pages

Each geographic area you want to service should have its own page with content, address, phone number and directions.

Company Overview Video

Always a great way to convey your companies message.

Marque Piece of Content

Piece of Content that shows expertise in field – no competitors have, good enough to gain external links

Calls To Action – What do you Want visitors to do?
“Call Us” – Phone number in the top right

Most visitors instinctively go to the top right of a web page to find a phone number to call a business. Why make them search if they have committed their minds to contact you?

“Fill out this Form”

Don’t leave this off. Some internet users simply like to use electronic communication. Maybe they aren’t able to talk on the phone at the time or can’t speak very well.

“Chat with us”

Instant chatting has emerged as a great way to initiate contact with your potential customers. Many people like it because it is less personal than a phone call, quicker than a phone call or they are not available to speak on the phone.

Subscribe to Our Newsletter

Email marketing continues to thrive. A request to subscribe needs to entice, promise discounts, specials, new product notifications, new website content updates.

Payments Accepted – Cash, Financing, AMEX, Visa, MC, etc.

Give visitors as many indications as possible that they can do business with you.

“Get Free Consultation”

Make sure visitors know they can speak to you with no obligation if that is, in fact, the case.

Facebook Page Box – Feed on Website

A great way to show visitors you are active on social media and convey fresh, less formal information about your company.

Share content on facebook

If you have a great piece of content, make it easy for visitors to share.

Visit Our Linkedin Company Page

Draw visitors to view your Linkedin page to gain credibility.

Share our Content on LInked In

Make it easy for visitors to share your content on their Linkedin page by adding automated buttons.

Visit our Twitter Page

Draw visitors to view your Twitter page to gain credibility.

Share this information on Twitter by “Tweeting”

Make it easy for visitors to share your content on their Twitter page by adding automated buttons.

Visit our Instagram Page

Draw visitors to view your Instagram page to gain credibility.

Share our content with Instagram

Make it easy for visitors to share your content on their Instagram page by adding automated buttons.

Visit our YouTube Page

Draw visitors to view your YouTube page to gain credibility.

Get Driving Directions to All Locations

Make it easy for visitors to get driving directions to your business. It is thought that Google uses the frequency of driving directions requests to determine the popularity of a business.

Answer Questions for Persuasive Landing Page Copy

It is one thing to have a page that explains your product and services, but it is another to frame them in a way that convinces the visitor they should buy from you using persuasive content and emotions.

Establish Credibility
Potential customers probably represent your website’s most important audience. They are visiting to decide if they want to hire you or your competitors they saw at the previous or will see at the next website they visit. If you provide great service and products to your current customers, all you are doing with your website is relaying that information about your company. Since many have never heard of you before, utilize every method at your disposal to build trust.
Testimonials & Online Reviews

The need for social proof drives referral business and gives celebrities the power to demand millions just to say they use a product. It can substantially increase conversions on your website if done properly.

Text testimonials

These could from paper forms your company gives customers.

Audio recordings

These could be recodings from customer phone calls.

Google Reviews

Displayed on a website using a plugin like reviewsonmysite.com

Facebook Reviews

Displayed on a website using a plugin like reviewsonmysite.com

BBB Reviews

Can be displayed on your website using an iframe which inserts your BBB profile page onto a part of your website so visitors can scroll down to check out your BBB reviews.

Yelp Reviews

These can be displayed on your website with a widget from Yelp or using reviewsonmywebsite.com

Angie’s List Reviews

These can be displayed on your website with a widget from Angie’s List

Industry Site Reviews – Healthgrades, Avvo

Various industry-specific websites can also be displayed on the customer corner page.

Customer Corner Call to Action – Home

Make sure visitors know about your customer corner page by displaying a few of them, logos of the review site, and a button to click and visit the page.

Show Industry designations/logos

Every industry has designations that make a company “official”. Even though most would assume a plumber maintains its license, don’t make visitors guess, reinforce it with a logo and link to the official documents. Some examples

  • Contractor License #’s
  • Links to Bar Association for Attorneys
  • Google Adwords Certification
Develop Employee Bio Pages – “Meet our Team”

Especially great for contractors like plumbers or electricians, showing pictures of and bios about the servicemen who the visitor will invite into their home could go a long way toward earning a phone call. When you can build any connection or relationship with the visitor, you are much farther ahead than your competitor. Include a first name, picture, and a short bio about their experience, education, certifications, and interests.

Favicon

This is the little logo that shows up on the browser and bookmarks.

Dynamic BBB Accredidation Logo

Although somewhat inexact and expensive to pay for, visitors still love an accreditation and A+ from the BBB.

Website Review Aqcuisition
Links to Leave a Review

Have a page on your site where customers can go to pick their favorite website to easily leave a review.

  • System for 1st Party Review on Product Pages
  • Google – Can visitors leave a review on Google from the Website
  • Facebook – Can visitors leave a review on Facebook from the Website
  • BBB – Can visitors leave a review on BBB from the Website
  • Yelp – You cannot “ask” visitors to review on Yelp. If there is a link, it should be “visit us on Yelp
  • Angie’s List – Can visitors leave a review on Google from the Website
  • Industry Sites – Can visitors leave a review on Google from the Website
Call to Action or Menu Link to “Leave a Review” Page

Make sure you make the link to get to this page easily accessible from the menu or footer.

Code Reviews Structured Data to Show up in Search Results

Using schema markup for first-party review (that company solicits and gathers on their own), review star ranking can show up on search results.

Usability
Static Header on Desktop Version

The static header is almost a standard feature in the recently developed site. As the visitor scrolls down, the main menu remains static at the top so navigation is always readily available.

Font 16 Pixels

Google now considers website usability in one or another when ranking websites. One major factor is the size of the font. Larger font makes it easier for visitors to read your content which increases your site dwell time. One benchmark is for the capital letters in the text to be at least 16 pixels.

Website ADA Compliant

Websites are just like store entrances in that they need to comply with regulations that make them accessible to the entire population, even those with handicaps. Alt image text that explains an image for the blind is an example of this. It is not out of the question that Google would use this measurement as a ranking factor.

Desktop Site Speed Greater than 85% on Google Developers

Google specifically states that site speed is a ranking factor. Also, If visitors have to wait for your site to load, they don’t’ convert into customers.

Mobile Site Speed Greater than 85% on Google Developers

Mobile speed is usually different than desktop speed so it needs to be considered as a separate entity.

Home Page Renders Well on Tablet

Tablets are often caught in the middle of using a desktop site or mobile site, especially on “Responsive” sites that adjust as the size of the screen adjusts. The home page should render so that tablet visitors can easily see and navigate the site.

Internal Pages Render Well on Tablet

Oftentimes the home page can look good, but internal pages get lost in the shuffle. These need to be checked also.

Cookies Authorization
Foundational SEO
If you want your company to get found in the free search results area on Google, Yahoo or Bing, make sure you carry out these basic tasks on your website.
Extended Domain Registration

It is widely thought that registering your domain for extended periods sends a signal to Google that there are long term plans for this domain, therefore it is not spammy. Many feel this is not the case, but at $15.00 per year, register for a long time, make sure it doesn’t expire, and take advantage of this policy if it exists.

Redirect www to non-www or non-www to www

Every website has essentially two addresses, www.mysite.com and mysite.com. Choose one and redirect all pages from the other to chosen one. If you fail to do this, you may end up with duplicate content and confusion.

Https Secure Website
No links from https pages to http pages

Most websites have switched from Http to https security certificate URLs over the past few years. All the internal links in the code of the site must also switch to this format to maintain continuity.

Google Web Page / Index Analysis
Title Tag Analysis

Even though it doesn’t show up on the page itself, the title tag might be the most important 70 characters on it. It needs to tell Google what the page is about, indicate the keywords for which the page should rank, and sell the click since it shows up as the first line in the search results that searchers see.

Meta Description Analysis

Similar to the Title tag, the description is another part of a page’s code. It is not displayed anywhere on the page but often shows up as the second and third line of the search result. This should be unique to each page, summarize the page, be written in a fluid manner and entice searchers to click onto your site. It should be between 100 and 160 characters long.

Image Name Quality

The names of Images in your web pages should be descriptive and contain keywords.

Image Alt Text

The function of the alternate text is to assist those who can’t see by describing the picture in words. It can also serve to further indicate to search engines what the picture is about. Appropriate use of keywords helps, but don’t overdo it.

Image Size Optimization

The image size should be the smallest size necessary to render a quality visual to minimize the time to load.

Quality Unique Content Every Page

Nothing could be more important for search engine optimization. If search engines get an indication that your content gives searchers the information they want in any number of ways including click through rates, time on site, non-return to search results or links to that page from other websites, they will rank it high for searches related to that page.

Good H1 tags with keywords on Every Page

The H1 is the headline of a webpage, each page should only have one. The headline has tags in the code indicate its “headline” status <‘H1> to search engines. Ideally it is unique contains keywords that relate specifically to the page it is on.

Keywords in URLs

Ideally, the url after the home.com/ contains keywords relating to the content of the page.

Number of Erroneous Pages in Google Index (Should be 0)

Look at the Google Index – Its list of pages it has in its memory to use in the search results. Are there any that are not true pages? These can hurt the ranking of your real pages.

  • Internal Link Errors
Business Address on every page of website in Footer

Particularly important for local businesses, your official name, address phone number and other basic contact information should be displayed somewhere on every page. This further defines the information for search engines and gives potential customers easy access to become customers. The address also has to be marked up using the schema.org tags, defining the information for search engines.

Snippet Settings
Use schema.org markup for Name, Address, Phone number (NAP)

This markup indicates to search engines (within the page’s Html code) the official business information such as address, type of business, city, state, and phone number. It is a way of telling search engines this information instead of relying on them to figure it out.

Use schema.org markp for Hours

Tell search engines your company’s hours

Use Schema.org markup for Business Category

Tell search engines your Company’s Business type.

Use Schema markup for Logo image

Give search engines your logo image url.

Use Schema markup for Picture of the Business

Give search engines images to use for your business.

Use Schema for Events

Tell search engines the links to your Facebook, Linkedin, Twitter, and Instagram pages.

Use Schema for Social Sites

Tell search engines about your events.

Use Schema for Recipes

Make it easy for search engines to structure your recipes.

Use Schema Markup for FAQ Page
Redirect all Old page urls to Corresponding New Urls

Mostly for developing a new site with different url structure.

Create a sitemap for the Domain

For a larger site especially, create one page for users with all your page links displayed in an organized manner.

Submit an xml sitemap for domain

The xml sitemap is created in a format specifically to submit to search engines. It is the site’s way of telling them which pages you want them to put in their memory to show in search results. It increases the chances search engines find all your pages (once again, especially for larger sites) and the result could be higher rankings and more free traffic.

Review analytics for pages that return 401 (Broken Outside Links)

If yours or another website links to a page on your site that does not exist, it will become a broken link. You could be losing potential traffic and link power. Redirect the broken page to the closest existing page.

Use Google Search Box on Website

The best way to make sure visitors can find what they’re looking for on your site is to give them a search option. The easiest way to do that is through Google’s custom search engines;this way, you’ll also be able to track what people search for on your site through Google Analytics, identify trends, and perhaps include some direct links to the pages they are looking for.

Internal Link Building – Natural text links to Deep Pages

Links within your site, Internal link building has several advantages as it helps build page authority, usability, connections between your own web pages, user experience, and potentially your rankings.

Featured Snippet Optimization
Optimize Images
Blog – The World’s Real-time Connection to You
Update customers on industry developments, product developments, new projects, company developments, local community, sponsor local events, interview local people, create a directory, google auto complete for popular local searches
Site Has a Blog

A blog is a fantastic way to continually add fresh content to your website, keep your customers informed about industry trends, establish your expertise in the industry, gain links, and improve your performance in search engines.

Featured Images on Main Blog Page

A featured image is the picture or illustration that corresponds to each individual post. It can show up in a variety of places to help promote the blog post.

Unique Content Excerpts on Blog Post

Excerpts are short descriptions for each blog post. They are meant to describe and entice visitors to click to read the whole post.

Category Pages No-Indexed if no Unique Excerpts

If excerpts are unique content, not just the first few lines from the blog post, they can create unique content for category pages, another chance to rank in search engines. If they are not unique, we need to tell search engines not to index (count) category pages to avoid duplicate content.

Tag Pages No-Indexed

Tag pages will most likely need to be “No-Indexed.” Tell Google not to count them to avoid duplicate content.

Share buttons with Facebook, Twitter, etc “If you like this post, share it”

Visitors can help your visibility and ranking on search engines by sharing your content on their pages. Make it easy for them to do so by having buttons to do it automatically.

Use Author Bio Box at bottom of Blog Posts

Google also wants you to clearly state who is creating the content and what their credentials are.

Mobile Site
Give mobile users the best experience possible on your website. Responsive design (the same web page adjusting to the size of the display each visitor uses) has emerged as a strong solution because there is no need for extra pages or redirecting. But depending on the type of business and goals of the website, A site specifically designed for mobile phones might still present the best experience.
Mobile Responsive Site

Over 60% of searches are now done on mobile phones. Google has gone to a “mobile-first” indexing, meaning mobile is the priority. A business must have a website that adjusts to screen size (responsive) to be readable and navigatable on phones.

Mobile Dedicated Site (if not mobile responsive)

Sometimes a dedicated mobile phone website works best because it allows for a completely independent format, not simply rearranging the desktop site vertically.

Mobile Redirect Set Up (if not mobile responsive)

If a company uses a mobile dedicated site, the redirect must work properly on all pages.

Major Calls to Action Before Scrolling

Mobile sites, especially responsive sites, sometimes push the tagline and calls to action so far down the page, visitors can’t see the main points of a website without scrolling far down the page.

  • Headline/Tagline/Business Purpose – Don’t let this migrate down the page on the mobile version.
  • Call to action – Most likely a phone number – Instill right away that a visitor should call.
Phone number “Click to Call”

The phone number on the mobile version of the site must automatically call upon clicking.

Static bar at top of mobile site with Logo, Menu, Phone# & Directions

Since visitors often scroll far down to read a web page, calls to action such as driving directions and phone numbers should remain static at the top of the phone so visitors can effortlessly convert when they decide.

Click to get Googe Maps Directions

If you receive customers at your place of business, you should have a clickable button that immediately loads Google Maps with directions.

Mobile site map
Confirm Google Mobile Friendliness

Check to make sure your mobile site is rated as “mobile-friendly” by Google’s tool.

Schema markup on mobile pages

Confirm structured data for Name, Address, Phone Number, hours, business type carries over from desktop version.

Utilize Accelerated Mobile Platform (AMP)

Accelerated Mobile Platform (AMP) is a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices. Existing mobile pages need to be recorded to fit this structure. A lightning bolt icon identified AMP pages in the search results.

Set Up Measurement
Start Uptime Monitoring

Always know if your website goes down for any reason for any length of time. Set up an uptime monitor that will alert you with downtime by email.

Google Universal Analytics

Track website visitors and their activity by installing Google Analytics, a free service from Google.

Verify Website in Google Search Console

Google gives website owners a lot of information about their site, how it is performing, and any errors through the search console.

Connect Search Console to Analytics

The search console can talk to Google Analytics to open more information about keyword search querries if they are linked.

Call Tracking – Keyword Level

Call tracking systems can give website owners much information about who is calling from the website and where they came from (referral source). Keyword level data is available for paid search pay-per-click ads.

AMP Call Tracking

If a mobile site is developed within the Accelerated Mobile Platform (AMP), a specific tracking code needs to be installed for call tracking to work.

Set up mobile scrolling tracking

Goals can be set up for different amounts of scrolling on mobile phones.

Verify site in Bing’s Webmaster tools

Bing also gives website owners information similar to the Google Search Console.

Driving Directions Tracking Event Code

Analytics goal tracking to monitor how often visitors click to get directions to your business.

Goal Tracking

Goal conversion tracking is an important way to determine the number and which pages or referral sources drive visitors to become customers.

  • Form conversion – How many forms on the website get filled out?
  • Phone Conversion – How many calls and where did they come from?
  • Chat Conversion – How many chats and where did they come from?
  • Site Goals – Any goals specific to your site need to be tracked? Landing pages, time on site, shopping cart pages.
Keyword Rankings

Track ranking for both maps and organic search for your business’s main products and services along with any geographic locations.

Develop Company’s Off-Site Internet Properties
Your website is your property on your domain. Hundreds of other websites showcase your company in various formats. Take control of and develop your company’s space on their property by carrying out the following activities. These are also foundational, one-time actions.
Action Itemscarret-img
Define Company’s Basic Information Name, Address, Phone (NAP)
Official Company Name

Same as official name for everything

Year Company Established
Address

The address also has to be consistent across the web.

Address 2

Any Unit or Suite Number

City, State Zip

The Name, Address & Phone number represents the company’s NAP

Website Address

Exact web address, including https://. This should be the exact same address used across every instance the web addres shows up on the internet.

Geo Coordinates

Search engines like it when the business is in the same location every time it is referred to on the internet. The geocoordinates should be taken after the Google map indicator is properly placed.

Public Email Address – Company Inquiries

Email address for customers to contact the business

Directory Listing Email Address – sign up for Directories

Email address used to create accounts in the various directories. These directories generate a lot of spam so a dedicted address to get it all is advisable.

Main Company Phone Number

This phone number needs to be the main company line and needs to represent the company everywhere.

State License Bar #1

Number for any licenses needed to do business in the state.

State Contractor Company Name

If the business is governed by a state license, the name of the company on the license should be the same as the “Official Company Name”

State Contractor Company Address

Address on the state website should be the same as the company address.

State Contractor License Phone Number

If the phone number is listed on the state website, it must match the main company phone number.

Sunbiz.org Company Name

Florida’s corporation tracking system. Name, address, phone number (NAP) must be the same as on company’s website.

Sunbiz.org Address

Address must be the same also.

Federal Tax ID Company Name

Is the company’s name on Tax ID the “Official Company Name”?

Federal Tax Address

Is the company’s address on Tax ID the “Official Company Name”?

Hillsborough County License Phone Number
Pinellas county License Phone Number
Sarasota County License Phone Number
Manatee County License Phone Number
Pasco County License Phone Number
Logo – image and URL on website

This is the URL for the company’s logo on their website.

Images to used on directory sites

This is a collection of 20 images used across the internet uploaded to a folder in the company’s Google Drive account.

Hours of Operation

Official Hours must be consistent across the internet.

All Old Phone Numbers

Any phone numbers used by the company either currently or in the past.

All Old Company Names

Any company names used either currently or in the past.

All Old Company Addresses

Any alternate or old address for the company.

List on basic national data warehouse
Most of the multitude of internet directories get their information from one or more of these national data aggregators. Claiming you company’s listing on these and entering the correct information assures that it will eventually proliferate correctly across the entire internet
Axciom
InfoUSA
Neustar
Google+ Page
Your Google+ Page runs a close second to your website as the most important property to your company on the internet. A comprehensively developed page with quality content, an abundance of quality reviews and many followers can elevate your business’s overall rank across Google’s entire reach.
Claim and Verify with personal Google+ Account of business owner
Claim and verify company in Google Places – All Locations
Fill in all fields with NAP
Use closest keywords for business category
Enter unique 100 word description with keywords
Create an image 2200×1400 for cover photo
Upload 250×250 Logo
Link website
Create Virtual Tour
Google Author Profile
This is the personal page for each author on your blog. (Google’s equivalent to a personal facebook page). An author can “contribute” to many different web properties.
Create Author/Owner Profile on Google+
Upload good picture of Author
Complete all fields of Author Profile
Mark Author as a “Contributor To” Company blog
Facebook Page Developed
Linkedin Page
Start Company page from owners Linkedin account
Upload Logo
100 word company description
Bing Listing
Yahoo Listing
Twitter
YouTube Page
Claim and Develop Core Online Directories
Besides claiming your listing on the three main data site, best practices includes individually claiming your listing on the other major online directories and local business sites.
Better Business Bureau
Superpages
Insider Pages
Yelp
City Search
Kudzu
Mojo Pages
Yellowpages.com
Mapquest
EZ Local
YellowBot
Get Fave
Matchpoint
Foursquare
Ongoing Monthly Activity
Once your foundation is solid, use these activities to build your website traffic, conversions, leads and profit. They all work together. Few companies can include everything in their plan, the key is to consult with an experience internet marketer to determine the best use of your resources.
Action Itemscarret-img
Website Content Addition
Content addition serves many purposes for your internet marketing efforts. A dynamic website is key
Blog Post
Case Studies

Maybe the most important thing some businesses can do. If you show visitors to your site what you have done for customers in the past, they will be more convinced you can do it for them. A great example is the “Landscaping Design Offer” area of Keep it Green’s website. Almost all visitors looking for landscape design and installation can identify with one of the “before and afters”. Whether they have a lot of shade or want a colorful tropical look, they see that Keep it Green has done.

New Products & Services
Current Specials
Videos
Testimonials
Spread New Content
Google+ Page Posts
Facebook Posts
Linkedin Post
Tweets
Link Building
Market blog posts to other blogs and news
Vendor or manufacturer links
Analyze competitors links and try to duplicate
Review Addition
Send review request emails to all customers
Monitor offsite reviews to change email appropriately
Find customers with Google+ accounts
Set up a QR Code review poster in store
Create a QR Code card for technicians to show customers
Confirm employees are familiar with review systems in place
Website Updates
New Coupons or specials
New Employees or information
Post new manual testimonials or reviews for company or employee
Website Technical Maintenance
Monitor Website Uptime

Set up a system to immediately notify someone if the website goes down and take action at once. Without someone monitoring, it could take hours to find out your site down, along with profits for the week.

Check index for useless pages

A search on Google for “site:yourwebsite.com” tells you what Google currently has in its system as possible results for searches. It also means that all those pages are considered in determining the quality of your site. So many pages with thin or duplicate content could hurt quality rating of the overall website.

Check for crawler errors Webmaster Tools
Update WordPress Version

WordPress is constantly upgrading the platform to add new features and increase security. A site has to be saved, upgraded and then checked to make sure nothing is broken on the new version. Many times plugins (code inserted to perform specialized functions) will not work until it is also upgraded. If you don’t consistently upgrade to the next version, you site could be very vulnerable to hackers injecting viruses and spam into your site.

Citation Additions – mentions across the internet
Find more “Industry Specific” Domains
Get Listed.org
Analyze competitor citiation by Google search
Check “Big 3” Listings every three months
Consistent Additions to properties determined by Whitespark
Reputation Management
Check review sites for new reviews
Respond accordingly if possible
Share on Google+
Share on Facebook page
Check review sites for new reviews
Respond accordingly if possible
Share on Google+
Share on Facebook page
Expand Community
Improve Conversion
Change images or buttons on website
Improve text
Change arrangement of sections
Content Addition
A/B Testing
Analyze Results
Current Keyword Ranking
Website Visits – organice, sources, time on site
Measure major keyword ranking
Determine conversions
  • Phone Calls
  • Chats
  • Forms
Google+ Page
Post at least once a week
Update Offer
Blog Author Google+ Page
Post on Company Blog Authors Google+ page
Facebook Posting
Email Marketing
Send out email to those on your list
  • Phone Calls
  • New services/products
  • Discounts or specials
  • Seasonal Change reminders
  • New Employees

How do we use the Master Plan?

By documenting tactics we can use to accomplish internet marketing goals, we always have a complete picture of the possibility actions. It is impractical for a company to commit resources to everything on the list, each type of business benefits most from different actions.

We start every customer with a complete analysis on the status of every action item on all three parts of the plan. We then prioritize, specific to each company, everything that needs to be done, usually starting with the most important foundational items as well as a few items in “Ongoing Activity” to “start the clock” for things that benefit from long-term consistent activity. We revisit the plan every month and develop a plan for the next month.

Call today for a free consultation on where your company stands in relation to our Master Internet Marketing plan. 813-215-6386.

 

Develop a Plan

Call Pat at 813-215-6386 to schedule a no-charge consultation.