These are the number of clicks to the website from Google organic search results per day for the last 16 months.

This is website visits, calls, directions from the Google profile.

This is what the Tampa locations ranks from each of the points on the map over the last two months for a search of “waterfront restaurant”

These are the things that should be done based on the audit of my offsite foundational plan (things you need to do on websites you don’t own) that I will work on.

This is the list of items that can be done on a continuing basis to improve your online presence. I am taking care of the technical items that must be done and other ones highlighted yellow.

• Update areas of the restaurant with new pictures and Lobby and Clam Slammer
• Add 360 Walkthrough to website
• New pages for SEO – to increaseranking to increase the number of visits from search results, AI searches, and improve rankings in Maps.
  • “Seafood Restaurant”
  • “Restaurants Near Sun City Center”
  • “Waterfront Restaurant Riverview”
  • “Waterfront Restaurant Tampa”
  • “Bar in Apollo Beach”
• Add keyword content to home page for SEO
• Website Needs
  • Maybe take down Tampa Tribune Logo
  • Update or remove Flickr account
  • Updtae or remove Tumbler account
• Leave us a Review Page – page with many review sites with a QR code. Rankings, especially AI, are increasingly looking at reviews on sites other than Google for ranking.
• Email/Text marketing – the current list is at 3300 contacts. Open rates were over 40% for Haloween and Drinksgiving in 2024.

• Confirm Form Submisstion and contact emails – We send tests and I forward all submissions to every email I know about. We need to confirm what emails get the form submissions and get replies to all the tests.
• Reviews – Getting new consistent reviews is the biggest return on investment to increase online presence. The system you told me to research is only available on the Cloud 9 system. I had an online meeting with them and found out your PMS was purcahsed by Planet DDS and is uncompatible with the text review system and is no longer being updated. She said you would eventually have to switch systems. There are other systems (probably not tied to your practice management system) out there. If you can figure out a way to get me a list of patients who recently got thier braces off, maybe run a report every two weeks, I can set up a system to send an email and a text.
• Reply to Reviews – Replying to reviews within 24 hours in know to increase your rankings on Google Maps. It also shows potential patients researching you that you are engaged and develop good relationships.
• Links – Getting a few good links from other websites would be the quickest and cheapest way to improve website rankings. The best ones typically can be achieved through relationships you already have in place so I can identify the opportunity and working with you to get it. Some examples of great existing links are Forrest Hills baseball and church bulletins (in the “Supporters” tab). I made this link building questionnairre for customers to brainstorm potential opportunities.
• Team Updates – Pictures for all new team members
• Pictures – Images are becoming bigger and bigger for digital marketing presence. New, unique pictures can be added to website, Google profiles, social media to increase interation and increase conversions.
• Smile gallery – I think this is a great way to make small additions to the website and increase conversions.
• Visit – 360 Tour – Let me know a good day to come to take 360 photos to create a tour for the Google profile and we can add to the website. Here is what I did for Circles. There are also a few other things I need to do with directory claiming that would be easier there.