Link Building Questionnaire

In the quest to gain ranking in organic (free) search results, companies need links from other websites to their website.  A wealth of potential links often resides in the mind of a business owner. At its core, link building online is similar to relationship building offline. Why not leverage the years of the business and business owner’s relationships to get a great foundation of links.  Here is a list of questions meant to elicit potential link ideas to pursue.

• Do you have any events coming up? Whether you are participating, sponsoring, or leading an event, the website usually has a page listing those who are associated with it. Get your company on that page.
• Do you give to any charities? They should have a thank you page on their website.
• Do you volunteer anywhere? Can you?
• Sponsor any sports teams?
• Do you have any customers who would be open to linking to your website?
• Are you sponsoring anything?
• Any related businesses? An example is process servers for attorneys.
• Ability to be in local newspapers? These are great websites for local businesses because they are powerful sites with geographic relevance Google loves.
• Local Clubs or Groups?
• Are you a member of the chamber of commerce?
• Can you think of any local resource page you can develop?
• What manufacturers do you sell?
• Have you done or any chance to talk to local groups?
• Have you or any chance to speak to any class?
• Any friends with businesses who would link to you?
• Would any alma matters want to write about you?
• Any alumni directories?
• Do you/would you offer any internship opportunities?
• Would you offer a discount to organizations?
• Would you sponsor a meetup group?
• Do you make any effort ot be green?
• Do you know of any awards you have won or could win/ nominated?
• Do you have a mission?
• Do you belong to a church?
• Do you know of any neighborhood watch websites?